1. a source of supply, support, or aid, esp. one that can be readily drawn upon when needed.
1. the total of activities involved in the discipline of marketing, including but not limited to media planning/buying, creative, direct marketing, list research, help with social media/online reputation management, and beyond.
Even when our marketing strategies are established and objectives are clear, there’s so much more to do and so much more to know. With today’s market challenges you can’t afford to neglect any area, yet who’s an expert in everything?
With the dizzying pace of technology and marketing, you may suddenly need a new resource, small project turned around fast, or even a whole new strategic relationship starting tomorrow, if not later today. Your marketing organization may need top quality work, ready to go at a moment’s notice.
If you had the time to build and maintain the best professional network you possibly could, this wouldn’t be a problem. But time is an even more formidable constraint than marketing budgets. You do what you can, but the best resource for the job is not always in your network or close at hand.
That’s why there is P.S. Marketing Resources